Analyze e-commerce profitability, break-even metrics, and campaign ROI.
Break-even ROAS (Return on Ad Spend) is the exact multiplier your advertising campaigns need to hit so that you don't lose money on a sale. It is calculated by dividing your product's selling price by your gross profit.
If your actual ROAS is lower than your Break-even ROAS, you are losing money on every order. If it is higher, you are generating a net profit. Use this calculator before scaling any campaign.